HGC is featured in ROCCO Research SMS Firewall Market Intelligence Report 2021

The messaging sector is one of the pillars of the telecoms industry, and specifically, A2PSMS. This messaging channel has a key influence on the revenues of both operators and enterprises across the globe. HGC is delighted to participate in ROCCO’s Research on SMS Firewall Market Intelligence.

How do you think COVID-19 has affected SMS Firewall?

There is consensus in COVID-19 affecting positively SMS as its relevance increased during the period where lockdowns were implemented. At the same time, there was also a rise in SMS fraud, which has increased the importance of having an SMS Firewall.

HGC: Contrary to other industries, for Messaging and Firewall Solutions, COVID-19 have a positive impact. There were (and still are) a lot of phishing activities, therefore it was extremely relevant to have a SMS Firewall during COVID-19, to block such un-solicitated messages and protect the privacy of the network subscribers.

What challenges might COVID-19 bring to the SMS Firewall business?

One of the major challenges is how vendors and MNOs can cope with fraud innovation. In this regard, the drastic change of habits due to the implemented lockdowns has made SMS a more sensitive channel. Therefore, as the scenario has rapidly evolved, it is necessary to renew strategies to tackle fraud.

HGC: Fraudsters are very innovative, constantly finding creative ways to hit the network and make more money illegally. With Fraud like Flubot and phishing being very prominent in these days, we have seen an amazing increase of traffic due to COVID-19. Therefore, MNOs should be opened to understand and implement new policies in their systems.

What opportunities might COVID-19 bring to the SMS Firewall business?

Due to the rise of fraudulent activity associated with SMS, there has been a rise of awareness about protecting SMS routes. This is particularly important as SMS will remain one of the major communication channels for customer engagement. All in all, this indicates that SMS Firewall will continue to be a vital tool to secure monetisation of messaging in the short term.

HGC: COVID-19 has opened a window to expose the threats and challenges that the MNOs need to be aware of, if they want to continue monetizing correctly and maximizing their revenues, but also protecting their subscribers."

Source: ROCCO Research SMS Firewall Market Intelligence Report 2021

Next generation A2P Firewall is vital for MNOs' revenue optimization

HGC cutting-edge A2P firewall and managed services enable MNOs to fully monetize A2P SMS revenue, enhance overall security, including anti-spam and anti-fraud management, as well as optimizing subscribers' experience.

With 400 partner network, strong global reach and aggregator base, HGC is a catalyst in aggregating the A2P traffic for MNOs. Installing next-generation A2P Firewall together with a deep evaluation of the network is the first step in A2P monetization, to maximize your A2P revenue and eliminate threats now.