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Reshaping the Telecom Ecosystem Starts with Improving End-User Experience

With digital communication technology advancing at an exponential pace, the telecoms industry is undergoing a transformation on a scale never witnessed before. And consumers are feeling the benefit in the form of improved customer service and intelligent solutions that simplify the user experience. On the other side of the coin, the introduction of novel technologies has facilitated fast-to-market solutions that improve companies’ competitiveness and leverage customer loyalty.

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"As digital technologies evolve, the importance of a holistic network infrastructure, closely informed by industry trends and able to adapt for change, has never been higher. We’re proud of the sophisticated developments made by the International Telco-Services Marketplace, and look forward to witnessing the benefits it will bring to companies and end-customers throughout the ecosystem"

Ravindran Mahalingam
SVP, International Business of HGC

With digital communication technology advancing at an exponential pace, the telecoms industry is undergoing a transformation on a scale never witnessed before. And consumers are feeling the benefit in the form of improved customer service and intelligent solutions that simplify the user experience. On the other side of the coin, the introduction of novel technologies has facilitated fast-to-market solutions that improve companies’ competitiveness and leverage customer loyalty.Given the diverse global networking environment, maintaining an intelligent and responsive enterprise network is crucial for modern companies seeking to create effective business solutions and, ultimately, improve end-user experience.

SDN

The International Telco-Services Marketplace by SDN is a dynamic new development by HGC that enables every segment of the ecosystem, including carriers, enterprises, developers and OTT customers, to access online connectivity services that can reshape their network into a reliable business-enabler. The tenets of the Marketplace extend from the simplification of XaaS (anything as a service) online purchasing, through to the provision of software-enabled, agile connectivity service activation and expansion.

The software-enabled platform allows customers to connect instantly to various public cloud platforms such as AWS Direct Connect, Microsoft Azure ExpressRoute, and more. By bringing traditional connectivity services away from manual operation and towards online platforms, Marketplace customers can order instant connectivity between data centres covering different Asian, European and American markets at the push of a button.

API Hub & A2P SMS

Keeping a watchful eye on industry trends is important when tailoring service provision. For example, while P2P (peer-to-peer) SMS is declining in popularity, the A2P (application-to-person) SMS market is booming, due to the proliferation of services such as one-time passwords, instant alerts, virtual assistant notifications and other time-sensitive messages. Market analysts suggest that A2P SMS is expected to display growth of 4.2% CAGR between 2017 and 2025, rising to a valuation of US$87 billion.

In response to this demand, HGC has developed API Hub, a new platform that enables efficient integration of APIs across multiple systems. The API Hub provides HGC with the capability to develop APIs for various services to best suit customers’ diverse needs. The first (of many) services riding on API Hub is A2P SMS. For companies operating A2P SMS, API facilitates easy integration of external and internal systems, resulting in high-quality SMS being delivered to end-consumers, while eliminating the need for substantial investment.

Indeed, HGC continues to prioritise its digital strategy, formulating a roadmap that boasts several such strategic products that support mobile network operators (MNOs) in their journey towards capturing the digital opportunities of the future.

With a view to improving the end-user SMS experience, HGC has also recently unveiled a new A2P SMS API on HGC API Hub, a cloud-based secure platform providing the highest levels of availability, resiliency and scalability. The A2P SMS API reduces technical complexity and enables carriers, enterprises, developers and OTTs to manage multiple messages on one platform. This also allows messages to be securely scheduled and delivered worldwide. The A2P SMS API definitions in Swagger format can be accessed via the HGC API developer portal, which further reduces the barrier to entry for new developers/customers.

OTT & BDx

Across the telecoms industry, OTT has displayed huge growth in recent years. Considering the increasing adoption of OTT in developing countries, this is a trend that looks set to continue. In response, HGC has developed a series of one-stop managed services for OTT, including a data centre, CDN (for video content customers) and robust cybersecurity featuring anti-DDoS capabilities. HGC currently has seven BDx (Big Data Exchange) data centres in place, with plans for two more this year. Through connectivity to these platforms, OTT providers can quickly reach target eyeballs and expand service quality through tailor-made solutions, while providing the best customer experience.

As digital technologies evolve, the importance of a holistic network infrastructure, closely informed by industry trends and able to adapt for change, has never been higher. We’re proud of the sophisticated developments made by the International Telco-Services Marketplace, and look forward to witnessing the benefits it will bring to companies and end-customers throughout the ecosystem.

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環球全域電訊有限公司可不論直接或透過其聯營公司、代理及/或商業夥伴1,使用本人的個人資料2 (「個人資料」)作直接促銷下列之服務及/或產品。

若閣下不同意以下任何一項請選擇適當空格,環球全域電訊有限公司便不能使用閣下的個人資料作直接促銷。

附註

  1. 商業夥伴包括與環球全域電訊有限公司已簽訂商業協議之指定行業機構(有關指定行業之資料請參考3)。
  2. 個人資料包括任何或所有以下資料: 姓名、性別、電話號碼、傳真號碼、郵寄地址、電郵地址、出生年月、以及電訊和有關電訊增值服務的用量、環球全域電訊有限公司之賬戶及服務號碼。
  3. 指定行業包括電訊及有關電訊增值服務及產品、禮賓服務、鮮花及禮物籃、婚禮籌備服務、個人護理及美容、服飾、超級市場及百貨公司、家居生活、餐飲及食品、酒店及旅遊、娛樂消閑、高端消費產品、電器及電子產品、電子商務及付款平台、媒體、保險、銀行及金融、教育、文儀用品、房地產及物業管理、物流及運輸、社交網絡服務、招聘、慈善及非牟利機構。


若閣下日後不希望環球全域電訊有限公司及其聯營公司、代理及/或商業夥伴向閣下提供有關環球全域電訊有限公司、其聯營公司及商業夥伴直接促銷上述產品及服務之資料,請電郵 suggestion@hgc.com.hk 、或郵寄至香港荃灣郵政局郵箱33號或致電環球全域電訊有限公司客戶服務熱線1220 (話音/國際長途電話服務) / 1222 (互聯網服務)。如閣下選擇以電郵或郵寄方式通知我們,我們的客戶服務主任將會致電閣下以作確認。

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